Oura’s fourth-generation smart ring has been on the market for around a year, but the company is still looking to broaden its appeal. Today, Oura is launching a version of the Ring 4 clad in Zirconia Ceramic, offering a combination of durability and eye-catching color. The Ring 4 Ceramic comes in four colors: Cloud (white), Midnight (dark blue), Petal (pink) or Tide (pale green), all of which are priced at $499.
The company is talking up the various benefits of these new rings, explaining how durable the new ceramic coating is. For a start, since the color is embedded into the material, it’ll be very difficult to spot any scratches and bumps. Not to mention that ceramic is sturdy enough that you’ll probably not be able to damage it unless you go out of your way to do so. In fact, Oura says the bigger issue is dye from other objects wicking onto the surface — which will be easily wiped away.
As well as the fashionable new colors, Oura is also announcing its first ever charging case for the Ring 4. The company said it’s responding to feedback from users who’d rather not tote their standard charger around when they’re traveling. The clamshell unit is only a little bit bigger than an existing charger, and contains a battery big enough to support “up to 5 full charges.” A set of LEDs on the side will tell you how many charges you have available when you’re not charging a ring, but switches to tell you the ring charge level when it’s in place. The Oura Ring 4 charging case will, naturally, come as a paid-for accessory, setting you back $99.
Oura is also listening to its well-heeled users who want to wear different rings to suit their outfits. Multi-Ring Support will enable users to pick up and put down their multiple Ring 4s without a lot of fuss, ensuring their health data is as up to date as their style choices.
A lot of health tech companies are broadening out their work to include some more serious biology. Oura is joining the fray, offering Health Panels, a $99 blood test that will screen more than 50 markers for potential signs of trouble. Schedule a draw at a convenient Quest Diagnostics clinic and you’ll get results for factors including your metabolic health, blood sugar, liver and kidney function. Naturally, the results will be available in your Oura app, which will offer personalized recommendations thanks to its AI-based Oura Advisor.
