The AI-powered massage company is broadening its business, adding Brady’s recovery and pliability protocols to its platform. Brady will play an active role in product development as Aescape’s chief innovation officer
Aescape, the New York-based robotics company offering AI-powered massages, has formed a major partnership with NFL legend Tom Brady.
The company announced that it’s acquired the exclusive rights to Brady’s recovery and pliability protocols. Brady will also join Aescape as the chief innovation officer, with his longtime business partner Alex Spiro stepping in as a strategic advisor.
The partnership will fuse Brady’s focus on pliability — daily practices centered on softening and lengthening muscles to improve mobility and reduce injury risk — with Aescape’s robotics and AI platform.
“Tom and his team have built recovery protocols that have kept him and many of the world’s top athletes performing at their highest levels over the years, said Aescape founder and CEO Eric Litman. “We’re adapting Tom’s longevity-focused protocols to the Aescape system and building on them in ways that can only be done through robotics and AI.”
“Our technology and significant distribution in the world’s leading hospitality, athletic, and wellness brands will translate elite-level recovery into an ongoing self-care practice that’s accessible to all,” Litman added.
Brady, whose decorated NFL career spanned 23 seasons and seven Super Bowl trophies, credited his longevity to years of work with trainer Alex Guerrero, the co-architect of his pliability approach.
“Since early in my career, I’ve been fortunate to work with Alex Guerrero, the best body coach in the world,” Brady said. “What we’ve built together helped me play 23 seasons in the NFL. Now, together with Aescape, we’re making that same elite level of treatment accessible to everyone.”
As chief innovation officer, Brady will take an active role in co-developing Aescape’s integrated recovery protocols, the sides said. Spiro, a well-known investor and attorney, will lend support on the capital markets side, helping Aescape expand its reach in sports, hospitality and more.
Since launching in 2024, Aescape has installed its fully automated massage and recovery systems in over 100 locations and delivered more than 25,000 treatments. Its current partners include Equinox, Four Seasons, Marriott, and Ritz-Carlton, among others.
The company has raised more than $130 million to date from investors including Valor Equity Partners, BroadLight, Crosslink Capital, and AlleyCorp. Logan Paul also recently joined the company as an investor.
