As fitness and wellness brands push deeper into nutrition and supplementation, Pvolve is partnering with Sculpt 9, an amino formula built to meet women’s recovery and strength needs
Pvolve, the functional fitness brand with the star power of Jennifer Aniston, is expanding into the supplement space with Sculpt 9, an essential amino acid drink mix designed to support recovery and strength across all phases of the menstrual cycle.
The launch, priced at $80 for a 30-serving tub, signals a strategic move by Pvolve into nutrition, making it one of the early boutique fitness brands to broaden its reach beyond in-studio workouts with a supplement designed around the needs of its core clientele.
Sculpt 9 includes all nine essential amino acids plus a pomegranate fruit extract that Pvolve says is clinically shown to reduce inflammation and ease soreness, delivering it all in fewer than five calories. The formula is backed by a double-blind, placebo-controlled study conducted with the University of Exeter and published in The American Journal of Physiology-Endocrinology and Metabolism, according to Pvolve.
According to the research, Sculpt 9 increased amino acid absorption by 148% and muscle protein synthesis by 78%, and produced an equivalent muscle response to 20 grams of whey protein. The results held steady across hormone fluctuations, which Pvolve describes as a first for an amino supplement validated on women.
Each scoop delivers leucine, lysine, threonine, valine, isoleucine, phenylalanine, methionine, histidine and tryptophan. Pvolve says users can expect same-day benefits like boosted energy and faster recovery, reduced soreness within 48 hours, and longer-term improvements in endurance, inflammation reduction and visible changes in muscle tone after 12 weeks.
Packaged in a 30-serving recyclable tub, Sculpt 9 is available through Pvolve’s website. Users are instructed to mix one scoop with 16 to 24 ounces of cold water, juice or a smoothie, ideally after a workout. Sculpt 9 can also be taken with creatine.
Chasing growth through supplements is increasingly part of the play for growth. Life Time, the luxury athletic club operator, has been scaling its LTH line, which now includes more than 50 products such as Nourish, a third-party tested greens and multivitamin powder launched earlier this year. The supplements are available through the company’s app, retail stores and Amazon, with founder and CEO Bahram Akradi bullish that the category could become a billion-dollar business in the coming years based on early results.
Even telehealth is getting into the game. Women’s digital clinic Midi Health recently launched its first supplement line, targeting women aged 35 to 65 with formulas for stress, digestion and brain health. The Palo Alto startup, which raised $60 million last year, said the move was driven by patient demand and designed to bring clinical rigor to a crowded, often confusing wellness aisle.
And BODi, formerly known as The Beachbody Company, is making supplements and nutrition a central piece of its broader reset. The legacy fitness brand recently expanded its Shakeology line with three new vegan flavors and plans to enter retail later this year, with P90X-branded nutrition and an Insanity line in the pipeline.
