The debut of The Soho Wellness Social brought New Yorkers together for workouts, recovery and community in one of the city’s busiest neighborhoods
For almost a decade, Naurii has been shaping the wellness landscape quietly, curating experiences for global names like Nike, Amazon and the NFL, as well as high-profile artists and athletes. Founded by entrepreneur Gol Soli, the agency has built its reputation on crafting spaces that prioritize connection.
This past Sunday, Naurii hosted its first public-facing event, The Soho Wellness Social, on West Broadway between Grand and Broome Streets. The block-party–style celebration drew New Yorkers into an afternoon of movement, recovery, and community connection, with programming ranging from JetSet Pilates and Gotham Boxing classes to offerings from FaceGym, IVDrips, Spring Café Aspen, ChaCha Matcha and other local wellness brands.
The event quickly sold out, which Soli says reflects a growing appetite for shared wellness experiences.
“Our goal was to create a space for the community to move their bodies and genuinely connect, and I think we did just that,” she told Athletech News. “In the middle of the city’s chaos, we wanted this event to be a reminder that wellness can be joyful, social and accessible to all.”
Throughout the day, attendees moved through workouts, relaxed in a wellness lounge and browsed a curated marketplace of New York makers. The brand sold tickets to the classes, but the lounge was open to the larger public.
“Now more than ever, people are prioritizing social wellness and authentic human connection,” Soli added. “What better way to unite the community than with a block-party–style celebration?”
