Paul has added his name to Aescape, a robotic massage and recovery startup fresh off $83M in funding
Aescape, the AI-powered recovery technology company revolutionizing robotic massage, has added a high-profile partner: Logan Paul. The creator and athlete has joined as both an investor and advocate.
The investment details were not disclosed, but the deal follows a breakout stretch for Aescape. Earlier this year, the company secured $83 million in strategic funding led by Valor Equity Partners, bringing total investment to $128 million. Aescape has also scaled its AI-powered massage pods through a partnership with Equinox, expanding from a handful of New York City clubs to 60 locations across the country and with luxury country club operator Life Time. Beyond fitness, the technology is now showing up in select hotel leaders, including Marriott and Hyatt properties.
“Having Logan as both an investor and advocate represents more than just financial backing,” Aescape founder and CEO Eric Litman said in a company blog post announcing the partnership. “It’s validation from someone who lives at the intersection of performance, business and innovation. His platform will help us reach new audiences who can benefit from the recovery solutions we’ve developed.”
Apart from his investment, Paul will integrate Aescape into his personal recovery routine to stay fight-ready, and the company is exploring a personal table for his home.
The world has already seen how closely the Paul brothers tie performance to recovery. Logan’s brother Jake credited red light therapy, cold plunges and other tools for his rapid rise as a boxer, highlighting the methods in Netflix’s “Countdown: Paul vs. Tyson” documentary ahead of his win over Mike Tyson last November.
For Logan, the deal builds on his growing record of investing in health and wellness. Earlier this year, he joined a roster of celebrity backers for Superpower Health, a San Francisco startup that raised $30 million in Series A funding and recently launched a $199 annual membership to make preventive care more affordable and accessible.
