ABC Fitness is targeting a major pain point for coaches with ABC Trainerize Business, an all-in-one app for booking, payments, referrals and coaching, as new data show fitness consumers are working out more and embracing digital tools
Fitness coaching may be a passion-driven career, but it comes with its share of operational headaches and pain points. Many coaches juggle five to seven different business tools and spend more than $100 a month managing bookings, payments, marketing and client communication, according to an ABC Trainerize survey.
ABC Fitness is looking to change that with ABC Trainerize Business, an all-in-one app that consolidates those functions and more, frees trainers to focus on clients and connects them to the payment system the fitness software giant provides to more than 30,000 fitness businesses worldwide.
“Coaches are entrepreneurs,” ABC Fitness co-founder and platform growth leader Sharad Mohan said. “They need technology that works as hard as they do – helping them acquire clients, deliver exceptional experiences and grow their business without adding to their workload. With ABC Trainerize Business, we’re giving trainers an all-in-one platform to manage everything from first contact to long-term client retention, supporting their growth every step of the way.”
The launch comes as recent ABC Fitness data show fitness consumers are more engaged than ever. In its Wellness Watch Q1 2025 report, the company found that 44% of fitness enthusiasts work out 12 or more times per month, up 18% from last year and that technology is increasingly part of the experience. More than half of respondents said they use wearable devices to track workouts, and 61% reported using AI-based fitness tracking apps.
Key features range from custom booking pages with automated confirmations and reminders (and plans to enable upfront payments) to built-in referral tools that let clients share a trainer’s services with friends and family through in-app banners and custom links. Those links can send prospects to booking pages, checkout links or ABC Trainerize.me profiles, with tracking and rewards for loyal clients. Payments run through Stripe for credit card processing, online sales, invoicing and program delivery. Trainers can also offer on-demand and live coaching through workout libraries, live or recorded classes and built-in video calling, while prospect management tools help keep leads organized and conversions on track.
Additionally, a new “Book a Consultation” button on Trainerize.me profiles lets prospects schedule sessions without creating an account, removing a common barrier to sign-ups. Once a payment is made, onboarding can be automated so clients are immediately added to programs, assigned a trainer or given access to content.
Pricing starts at $25 a month for Grow and Pro plans, with the add-on included in Studio-level subscriptions. ABC Fitness plans to roll out updates in the coming months, including customizable in-app announcements for promotions, in-app purchases for non-clients, referral tracking with analytics, Apple Pay support and the option to take payments directly from booking pages. Coaches will also gain access to a premium content library in addition to their own materials, plus real-time reporting to monitor revenue and performance.
