The Trump family’s growing footprint in the cryptocurrency world has taken another dramatic leap.
World Liberty Financial (WLFI) — a digital asset firm co-founded by Barron Trump — has announced plans to acquire 200 million shares of Nasdaq-listed ALT5 Sigma Corporation, with proceeds funding a $1.5 billion (£1.11 billion) crypto treasury for its WLFI token.
The move, representing approximately 7.5% of the token’s total supply, marks the latest in a series of high-profile ventures that tie the former US President and his family to the fast-evolving digital asset space.
What’s The Crypto Deal About?
In a press release, ALT5 Sigma Corporation stated that it has signed agreements to raise about $1.5 billion (£1.11 billion) through two share offerings.
First, the company will sell 100 million shares at $7.50 (£5.53) each in a registered direct offering, and another 100 million shares at the same price in a private placement. World Liberty Financial (WLFI) is the lead investor in the private deal, paying with WLFI tokens.
Other large institutional investors and crypto-focused venture capital firms are also participating. Closing is expected around August 12, 2025. ALT5 plans to use the funds to purchase WLFI tokens, establish a cryptocurrency treasury, settle legal matters, repay debt, and support ongoing operations.
What is WLFI?
The WLFI token is a governance-only cryptocurrency issued by World Liberty Financial. It runs on Ethereum as an ERC-20 token, granting holders voting rights—such as submitting and approving platform proposals—but offers no direct financial rewards or yield.
Originally, WLFI was non-transferable, limiting its liquidity. However, a July 2025 community vote (with over 99% approval) decided to make WLFI tradable, allowing holders to buy and sell it on public markets in the future.
The token has sparked concern due to its concentrated ownership and revenue structure, which notably favours Trump-affiliated insiders, raising questions about transparency and fairness. Despite this, Trump has earned £41.96 million during this venture.
Trump’s Broader Crypto Ventures
Donald Trump’s crypto holdings extend well beyond World Liberty Financial. In January 2025, days after his presidential inauguration, he launched the $TRUMP memecoin on Solana, releasing 200 million tokens publicly while retaining control of 800 million via his companies.
This then resulted in the coin’s value soaring to a $27 billion (£19.90 billion) market cap within hours, earning the project at least $350 million (£257.90 million) in revenue.
He also introduced a $MELANIA memecoin, though it quickly dropped after insiders sold off a portion of its liquidity. As of this year, the coin has lost 98% of its value.
At the corporate level, Trump Media and Technology Group amassed a $2 billion (£1.47 billion) Bitcoin treasury. It allocated an additional $300 million (£221.06 million) toward Bitcoin options strategies, embedding crypto deeply into its corporate assets.
The Trump Family’s Crypto Playbook
Eric Trump and Donald Trump Jr. have expanded the family’s crypto footprint by co-founding American Bitcoin, a mining company designed to leverage US energy resources for large-scale Bitcoin production. The venture signals a push to keep Bitcoin mining—and its economic benefits—domestically controlled.
Meanwhile, Barron Trump, the youngest member of the family, is the co-founder of World Liberty Financial (WLF) and reportedly earned up to $40 million (£29.72 million) after taxes from the project’s growth and token sales. Together, these moves highlight how multiple generations of the Trump family are actively shaping—and profiting from—the evolving cryptocurrency industry.
Their collective moves demonstrate an apparent belief: digital assets are not just a speculative trend, but a long-term arena where influence, branding, and capital can converge. And for the Trumps, that arena is very much a family business.
A Long-Term Bet — Or Opportunistic Grab?
Whether seen as a visionary strategy or a calculated power play, the Trump family’s crypto dealings reveal a clear ambition: to secure influence in an industry shaping the future of global finance. With billions of digital assets already under their control, they show no signs of slowing down.
