Life Time, renowned for its amenity-rich luxury clubs where waitlists are the norm, has unveiled findings from its annual health and wellness survey, offering a glimpse into what 2025 may hold for fitness and wellness consumers.
More than 1,350 individuals (both general consumers and Life Time members) participated in the survey, which was conducted from December 11 to December 23.
Here are some key takeaways from Life Time’s 2025 Wellness Survey:
According to Life Time’s findings, things are off to a good start when it comes to consumer interest in health and fitness. Notably, 74.7% of respondents plan to prioritize their health in 2025—a nearly 20% increase from 2024.
Building strength emerged as a top goal for the third consecutive year, followed by improved nutrition, increased physical activity and weight loss.
Ahead of 2025, Life Time discovered that over half of respondents (69.1%) plan to increase their time spent in the sauna or try it for the first time in the new year. On the other hand, 42.4% expressed interest in using ice baths or cryotherapy, while 50% are looking to explore assisted stretching services.
Regarding GLP-1s, over half (60.8%) believe weight loss medications have the potential to improve overall health. It’s an area Life Time has invested in with the launch of Miora, which is centered on longevity, weight loss and performance protocols and offers weight loss medications.
Well over half (59.5%) of respondents reported taking a daily supplement, with protein powder, multivitamins and vitamin D being the most popular choices. Regarding new nutrition and wellness trends, nearly half (48.6%) said they prefer guidance from certified professionals.
When it comes to fitness apps, most respondents use them primarily for workouts, followed by data tracking, nutrition and meditation.
Finally, survey participants identified strength training as their preferred workout method, slightly edging out cardio-focused workouts.
“People of all ages are realizing the benefits of strength training and recovery by making it a priority in their routine,” said Danny King, Life Time’s director of recovery and performance. “At Life Time, we’re continuing to expand the size of our strength training spaces and recovery zones on our exercise floors, prioritizing equipment that fits a variety of body types and doubling down on our digital content.”
King also noted Life Time’s complimentary digital app, which makes it easy for users to discover strength training routines and coaching.
