Gyms and studios using Fitness On Demand can now offer members perks from top fitness, wellness, nutrition and lifestyle brands
Fitness On Demand, the omnichannel fitness platform powering gyms, studios and more, announced a deal with white-label retention and engagement brand Endurance Zone.
Through the partnership, Endurance Zone will distribute personalized perks and retail discounts to gym members through a fully integrated rewards experience on the Fitness On Demand platform. It’s another step in Fitness On Demand’s ongoing efforts to make fitness fun, captivating and lucrative to facilitate for operators.
“We’ve always believed fitness is more than just a workout, it’s a lifestyle,” said Andy Peat, CEO of Fitness On Demand. “By teaming up with Endurance Zone, we’re giving our users access to meaningful, real-world benefits that support motivation, recovery and long-term wellbeing.”
With this move, gym and studio brands can now cater further to members with offers from top fitness, wellness, nutrition and lifestyle brands made available through the Flex App. Members can browse and redeem perks directly within the Fitness On Demand interface or mobile experience as well.
“Fitness On Demand’s platform is built on relevance and personalization,” added David Birch, CEO of Endurance Zone. “This partnership brings our benefits engine to a highly engaged digital fitness audience, delivering real value and increasing brand affinity through high-impact offers.”
Endurance Zone is no stranger to helping fitness brands widen their engagement and retention capabilities, having already partnered with F45 Training, Echelon and Fitness On Demand’s sister brand Snap Fitness, among others.
The strategic play from Fitness On Demand falls in line with Peat’s recent comments at the ATN Innovation Summit 2025, where he noted that personalization via technology is no longer a luxury, but a necessity. Through the Endurance Zone partnership, Fitness On Demand positions itself to deliver on that as well as the rewards themselves.
