The better-for-you soda market is booming as brands swap added sugars for natural sweeteners and prebiotics
After shaking up the energy drink space, Bloom Nutrition is taking its fizz to the next frontier: functional soda.
Just in time for summer barbecues and Fourth of July fun, the wellness brand behind TikTok-famous greens powders and a record-breaking energy drink is launching Bloom Pop, a better-for-you soda packed with prebiotics and a fraction of the sugar.
The new product is landing exclusively at Walmart this week, available in more than 3,000 stores nationwide.
Shoppers will find Bloom Pop featured on dual pallets alongside Bloom Sparkling Energy, spotlighting the brand’s growing beverage footprint. Flavors of Bloom Pop include Shirley Temple, Classic Orange, Raspberry Lemonade, Strawberry Cream and Watermelon Lime. Each 12-ounce can contains just 20 calories, three to four grams of sugar and no artificial ingredients or sweeteners. The drink is powered by PreticX, a prebiotic designed to support gut health.
“At Bloom, we believe in building a diverse portfolio of wellness products that are both effective and accessible,” Bloom Nutrition co-founder Mari Llewellyn said. “Bloom Pop has been nearly 18 months in the making—giving us the time to perfect both taste and formula—and we couldn’t be more excited to share it with our community. This launch is a continuation of our mission to help people bloom into their best selves by making wellness feel good, taste great and fit seamlessly into everyday life.”
By all accounts, functional soda is having a moment. Between buzzy brands like PepsiCo-acquired Poppi, J.P. Morgan Growth Equity Partners–backed Olipop and Suja Life’s new spin on Slice, demand is growing for fizzy drinks that promise gut health, fewer calories and cleaner ingredients.
The better-for-you soda category is up 70% year‑over‑year, with 20% growth from Q4 2024 to Q1 2025 alone, according to market research firm SPINS.
