We’re on the ground at the 2025 ATN Innovation Summit, streaming live insights, product unveilings and conversations with the boldest minds shaping the future of fitness, wellness, and technology
Welcome to Athletech News’ live coverage of the 2025 ATN Innovation Summit, where the biggest thinkers, disruptors and decision-makers in fitness, wellness and technology are in one location to help shape what’s next. From AI-fueled advancements and connected fitness breakthroughs to new business models and the future of consumer engagement, this is where innovation meets impact.
Our Athletech News editorial team is updating this live feed in real time, bringing you key takeaways from panels, product launches, founder insights, investor perspectives and everything in between. Whether you’re watching from your office, your gym, or on the go, consider this your all-access pass to the most important ideas driving the industry forward.
Scroll down for the latest—and check back often. We’re just getting started. Writers: Josh Liberatore (JL), Collin Helwig (CH), Elizabeth Ostertag (EO) and Courtney Rehfeldt (CR).
9:15 a.m. (JL): To kick off the ATN Innovation Summit 2025, Athletech News founder and CEO Edward Hertzman called on the industry to come together – but also to think bigger about what it means to be a fitness and wellness company in a rapidly changing, more highly connected world.
“This Summit marks something bigger – a new kind of industry gathering,” Hertzman said.
“When I look out right now, I don’t just see fitness brands. I see doctors, I see wellness operators, I see tech founders, real estate executives, med spas, apparel execs, data scientists, hotel groups, and consulting firms. And I think: what do we even call ourselves anymore?”
