Breaking from the typical reimbursement model, EGYM Wellpass introduces an all-in-one wellness platform with off-site access, on-site gym solutions and digital health support
EGYM Wellpass, a corporate fitness and wellness provider based in Europe, has launched its services in the U.S. as comprehensive employee well-being programs become essential to attracting and retaining staff.
The move follows EGYM’s acquisition of FitReserve, bringing a network of boutique fitness studios into the Wellpass platform. The integration provides gyms with a new pipeline for member traffic, eliminating the typical reliance on promotions or high-cost marketing.
The company, which operates as part of the fitness technology leader EGYM, has secured partnerships with more than 3,500 gyms and fitness studios nationwide. Its all-in-one membership model gives employees access to off-site gyms, digital health tools, mindfulness programs, nutrition resources and mental health apps, while also providing on-site gym installations for partner companies.
The first U.S. rollout began with employer clients in Colorado, with additional markets to be announced soon.
In an interview with Athletech News earlier this year, EGYM co-founder and CEO Philipp Roesch-Schlanderer described the company’s long-term ambition as fundamentally reshaping the role of fitness in prevention.
“The ultimate vision for EGYM, and a focus for the next 5 years, is to shift healthcare from repair to prevention by building a bridge connecting corporate fitness (through Wellpass), fitness technology (via EGYM), and the healthcare market, aiming at a potential total addressable market exceeding $600B globally in the upcoming years.”
It’s a vision echoed by EGYM Wellpass managing director Nicolas Stadtelmeyer, who called the U.S. launch a majormilestone.
“With the growing adoption of GLP-1 medications, we believe the U.S. is primed for a major evolution in corporate wellness,” Stadtelmeyer said. “Preventative health and dedicated workout solutions alongside GLP-1 usage are more critical than ever.”
As it looks to build traction in the U.S. market, EGYM Wellpass will exhibit at SHRM25 later this month in San Diego. Attendees can schedule a meeting in advance here or visit the EGYM Wellpass booth (#444) during the conference.
“As companies increasingly recognize the ROI of employee wellness, we believe Wellpass will soon become a standard workplace benefit across the U.S.,” Stadtelmeyer said. “And we’re just getting started.”
