Zumba is breaking out of the studio and into the living room, inviting the whole family to join in on the fun.
The dance-fitness juggernaut has inked a deal with Nex, a motion technology startup known for its controller-free gaming system, to bring a gamified Zumba experience to homes via Nex Playground. The immersive title, slated to launch in August, blends Zumba’s high-energy choreography with Nex’s AI-powered motion tracking and gamified scoring system.
The move marks a new chapter for both brands, with Zumba entering the world of at-home interactive fitness and Nex expanding beyond kid-centric gaming into the broader fitness category.
“Our partnership with Zumba is all about bringing their world-class dance-fitness experience into living rooms everywhere,” Nex co-founder and CEO David Lee said. “This collaboration is about more than just exercise–it’s about creating joyful, shared moments that get the whole family moving together. At Nex, we’re always developing new experiences with our full community in mind–because healthy screen-time isn’t just for kids, it’s for everyone.”
The Zumba title features a progression-based system, allowing players to unlock songs, styles and dance moves as they advance, all tracked in real-time with gamified scoring and feedback.
Designed with parents in mind, Nex Playground carries a kidSAFE+ certification and omits ads, internet connectivity and in-game purchases. All data is stored locally on the device, which also includes a built-in camera cover to reinforce privacy protections.
“This partnership will allow us to expand the Zumba experience beyond the studio, making it more accessible and engaging for families,” Zumba chief marketing officer Carolina Moraes said. “At Zumba, we want to make exercise feel less like a chore and more like a fun, social activity. By combining our infectious rhythms and easy-to-follow choreography with Nex’s innovative motion technology, we’re transforming how people of all ages experience fitness and fun at home!”
Nex Playground consoles can be found at retailers such as Amazon, Best Buy, Target and Walmart.
