Ava Max
Pop star Ava Max has been teasing her forthcoming third studio album Don’t Click Play for more than a year, given tastes of where she’s headed musically with singles like the one-off “Spot a Fake” last year and “Lost Your Faith” in February. Her latest single, the empowering “Lovin’ Myself,” arrives as the weather is heating up and music fans are looking for some feel-good music.
Max recruited producer Pink Slip, known for Katseye’s viral hit “Gnarly,” to bring the self-love anthem to life. “Heartbreak survivor, feelin’ lighter / I’m sweepin’ myself off of my feet / Woke up on fire, shinin’ brighter / Like I could build the world around me,” she sings on the track. “I don’t need nobody, I’m lovin’ myself / Tonight it’s all about me, it’s good for my health / And I know how to please me, I don’t need no help / Nobody, nobody can love me like I’m lovin’ myself.”
While working on her next project, Max has been able to enjoy creative control over her output.
“I’m very blessed right now to be in a place where I can do whatever I want,” she told Audacy in December. “I’m at a place where I can just put out music anytime I want, which I’m very excited about.
Don’t expect all upbeat pop songs on her next LP, however. “[I] had time to reset and figure out what I really wanted for this next album. I didn’t want to just put an album together and put it out,” she said. “[It] has slower songs, some pop, rock, [and] country records that the fans have never heard from me. And a couple of records that I think are the best records I’ve ever made in my entire life, which I’m very excited about that for people to hear.”
Don’t Click Play is out Aug. 22.
