iFIT, the connected fitness company behind NordicTrack and Freemotion Fitness, is taking a swing at golf fitness through a newly announced partnership with Arcis Golf, which operates 70 private, resort and public golf facilities in the U.S.
The collaboration comes as global interest in golf continues to rise, with more than 531 million rounds played in 2023, according to the National Golf Foundation.
Golf enthusiasts can expect game-elevating content spanning golf workouts, performance training and on-course strategy sessions on iFIT-enabled equipment and mobile devices.
“This global partnership aligns perfectly with the health-and-wellness goals that are so important to our membership,” Arcis Golf founder, CEO and chairman Blake Walker said. “The collaboration with iFIT will expand our brand awareness to new audiences as we lead in golf fitness, best-in-class instruction and technology. We look forward to seeing the positive impact it will bring.”
Staying true to the immersive experience iFIT is known for, the programming will be produced at Arcis properties and introduce its golf brand to iFIT’s more than six million users.
“This partnership positions us to make an immediate and meaningful impact in the fast-growing golf fitness space by partnering with a premier golf and lifestyle brand like Arcis Golf,” iFIT Commercial CEO Mark Watterson said. “Their exceptional portfolio of beautiful golf courses, top-tier facilities equipped with Freemotion equipment, and industry leadership gives us a powerful foundation for long-term success.”
Zooming out, golf is increasingly being treated as a sport that demands year-round training for its avid players. This month, the National Academy of Sports Medicine (NASM) launched a reimagined Golf Fitness Specialization program designed for golf pros, personal trainers and coaches to help players enhance their game, reduce injury risk and reach peak physical condition with assessment protocols and progressive programming strategies. And for those who want to be fashion-forward on the green, Reebok recently launched Reebok Golf, a new footwear line anchored by its flagship product, the Nano Golf shoe.
Arcis Golf is one of several recent partnerships for Utah-based iFIT. Earlier this year, the fitness company teamed up with cardio gaming content provider Ergatta to bring a gamified, virtual racing experience to its NordicTrack and ProForm lines of treadmills and rowers. iFIT also launched the world’s first officially licensed Tour de France indoor bike, accompanied by exclusive content featuring professional coaches and cyclists.
