Assisted stretching franchise Stretch Zone is continuing its national expansion with a new studio opening in West Reading, Pennsylvania, bringing the company closer to its 400th U.S. location.
The latest outpost is led by first-time studio owner Devvin Earnest, a seasoned martial arts instructor who discovered Stretch Zone’s offering after receiving a complimentary session.
“After my first stretch, I noticed an immediate difference, enough to make me feel the value of assisted stretching compared to mobility training on your own,” Devvin said. “This perspective on wellness is not always accessible for those looking to prioritize mobility and movement. Having this service in the Reading community will allow not only athletes like myself to improve their training, but also for the everyday person who wants to move through their life without fear of injury.”
The new West Reading studio is located at 82 Commerce Drive in Wyomissing and will provide a complimentary first session to all new members.
“Reading is such a wonderful area that doesn’t get the attention it deserves,” Devvin added. “There is so much opportunity here in the health & wellness space. Stretch Zone gives people the space to build healthy habits around mobility, and I find joy in knowing that this concept will encourage others to pursue a better livelihood by moving more and staying active.”
Stretch Zone received a strategic investment from Princeton Equity Group in 2023.
This past March, the practitioner-assisted stretching brand launched its Systemwide Access program, where members can redeem their stretch sessions at any Stretch Zone studio nationwide.
“The launch of our Systemwide Access is a testament to the growing demand for Stretch Zone studios nationwide,” Stretch Zone CEO Tony Zaccario said. “As more people recognize the benefits of practitioner-assisted stretching, we are committed to evolving our offerings to meet their needs. This new program provides our members with the flexibility to maintain their stretch routines no matter where life takes them, reinforcing our dedication to their long-term health and wellness.”
Under Zaccario, Stretch Zone has opened 250 studios nationwide over the past three years.
“As we build on a year filled with strategic investments for the business, I couldn’t be more excited about what lies ahead for Stretch Zone,” Zaccario said. “By leveraging system-wide access and building strategic corporate partnerships, we’re not only enhancing the member journey but also positioning ourselves to meet the demands of national accounts. We remain dedicated to delivering unparalleled stretching experiences and are eager to bring the benefits of practitioner-assisted stretching to even more communities in the coming year.”
