In this latest “Fireside Chat” video, Katelyn DiGiorgio, President at Pure Barre and Athletech News Founder and CEO Edward Hertzman break down the growth of Barre, both as a modality in general and through the Pure Barre franchise.
The pair go on to discuss DiGiorgio’s versatile background as a trainer, operator and executive, and how impactful it is in a surging business. DiGiorgio also shares some eye-popping search metrics illustrating Barre’s popularity, how Pure Barre is creating new entry points, its functionality amid changes at Xponential Fitness, and highlight its expansion plans currently in motion in this exclusive sit down.
Watch the full interview for expert commentary on the following:
Fitness’ impact and intensity pendulum
Establishing a top option amid a surge in popularity
Appealing to a wide demographic
Key Talking Points:
0:00 – 1:16 – Introductions
1:16 – 4:19 – Early beginnings
4:19 – 5:55 – Value of a unique background
5:55 – 10:35 – Keeping Barre relevant
10:35 – 14:09 – How Pure Barre stays ahead
14:09 – 18:08 – Something accessible for all
18:08 – 20:05 – Behind Pure Barres’ Longevity
20:05 – 22:50 – New franchising developments
22:50 – 24:26 – Why passionate operators succeed
24:26 – 27:08 – Vitality of systems and people during HQ changes
26:08 – 28:55 – The brand’s next steps
28:55 – 29:10 – Wrap up
