Chelsea Piers Fitness has partnered with Gainful, a personalized nutrition brand, to bring science-backed supplements into its fitness clubs and cafés. The initiative marks Gainful’s first in-person integration and reflects Chelsea Piers’ broader effort to incorporate more individualized wellness offerings into the member experience.
Starting this month, Gainful products, including vegan and whey protein powders, hydration blends, greens and pre-workout, will be available in Chelsea Piers cafés and incorporated into smoothie recipes. Members will also receive exclusive product access and discounts online, along with samples in new member kits.
In addition to making Gainful’s offerings more accessible on-site, Chelsea Piers Fitness is extending the partnership with tools designed to personalize members’ nutrition routines. Each member will have the opportunity to receive a seven-day nutrition plan customized to their goals, as well as access to member-only events focused on performance nutrition.
“This collaboration is about reinforcing the connection between fitness and recovery and giving members tools that are relevant to their personal goals,” said Andriana Spence, VP of Marketing at Chelsea Piers Fitness. “We’re building on our commitment to support the full arc of the wellness journey.”
Gainful, until now, has focused primarily on direct-to-consumer sales. This partnership is a shift towards physical placements.
“We’re meeting customers where they are—physically, in their training environments,” said Dean Kelly, Gainful CEO. “It’s about making effective, clean supplementation part of a routine people already value and trust.”
This partnership follows a broader industry trend of fitness spaces integrating personalized recovery and nutrition tools into their offerings. Remedy Place recently partnered with Prenuvo to offer comprehensive preventative health services to its members. Alo Wellness Clubs also partnered with aesthetic tech leader BTL.
Chelsea Piers Fitness operates locations in Chelsea, Flatiron, Downtown Brooklyn, Prospect Heights and Stamford, CT. More information about the partnership can be found at fitness.chelseapiers.com. Gainful’s full product catalog and additional details are available at gainful.com.
