Stock market, ETF investments concept. 3D illustration
With an ever-growing list of similar-sounding ETFs to choose from, finding the best is an increasingly difficult task. How can investors change the game to shift the odds in their favor?
Don’t Trust ETF Labels
There are at least 108 different Technology ETFs and at least 346 ETFs across eleven sectors. Do investors need 31+ choices on average per sector? How different can the ETFs be?
Those 108 Technology ETFs are very different from each other. With anywhere from 2 to 442 holdings, many of these Technology ETFs have drastically different portfolios with differing risk profiles and performance outlooks.
The same is true for the ETFs in any other sector, as each offers a very different mix of good and bad stocks. Energy ranks first for stock selection. Utilities ranks last.
Avoiding Analysis Paralysis
I think the large number of sector ETFs hurts investors more than it helps. Manually conducting a deep analysis for every ETF is simply not a realistic option, exposing investors to insufficient analysis and missing profitable opportunities. Analyzing ETFs, with the proper diligence, is far more difficult than analyzing stocks because it means analyzing all the stocks within each ETF. As stated above, there can be as many as 442 stocks or more for one ETF.
Figure 1 shows the top-rated ETF for each sector.
Figure 1: The Best ETF in Each Sector
Best Sector ETFs 2Q25
* Best ETFs exclude ETFs with TNAs less than $100 million for inadequate liquidity
Amongst the ETFs in Figure 1, Invesco KBW Property & Casualty Insurance ETF (KBWP) ranks first overall, ALPS ETF Alerian MLP ETF (AMLP) ranks second, and iShares U.S. Home Construction ETF (ITB) ranks third. First Trust Utilities AlphaDEX Fund (FXU) ranks last.
How to Avoid “The Danger Within”
Why do you need to know the holdings of ETFs before you buy?
You need to be sure you do not buy an ETF that might blow up. Buying an ETF without analyzing its holdings is like buying a stock without analyzing its business and finances. No matter how cheap, if it holds bad stocks, the ETF’s performance will be bad.
PERFORMANCE OF FUND’S HOLDINGS – FEES = PERFORMANCE OF FUND
If Only Investors Could Find Funds Rated by Their Holdings
Invesco KBW Property & Casualty Insurance ETF (KBWP) is not only the top-rated Financials ETF but is also the overall top-ranked sector ETF out of the 346 sector ETFs that my firm covers.
The worst ETF in Figure 1 is First Trust Utilities AlphaDEX Fund (FXU), which gets an Unattractive rating. One would think ETF providers could do better for this sector.
