A new market research report offers a reason to raise a glass in the non-alcoholic beverage space, projecting the global NA beer market will reach $34.97 billion by 2032, growing at a CAGR of 7.3% from 2025 to 2032, according to Meticulous Research.
The surge reflects more than just rising awareness of lifestyle-related diseases—it’s driven by sober-curious movements, Gen Z and millennials drinking less and NA brands targeting athletes and health-conscious consumers with alcohol-free beer and liquor alternatives.
As the report notes, the projections present opportunities for the non-alcoholic beer market to better appeal to health-conscious consumers with beverages that are low in calories and carbs, gluten-free and even vitamin-enriched. Introducing new flavor profiles—such as fruit- or herb-infused options—could also help attract younger, more adventurous drinkers, Meticulous Research points out.
Asia and Latin America are emerging as key regions for NA beverages, with shifting social norms, urbanization and rising health awareness fueling demand for alcohol-free alternatives. For NA beer brands, it signals a chance to tap into these markets and potentially establish local production.
E-commerce and on-demand delivery services also present new distribution channels for non-alcoholic products, the report notes, suggesting that partnerships with online retailers and grocery chains can make it easier for consumers to purchase alcohol-free options. Emerging NA beer brands should also consider sustainable production methods and packaging, according to Meticulous Research—reflecting one of the values of Gen Z that increasingly influence purchasing decisions.
Several brands are already capitalizing on the NA momentum.
In February, Athletic Brewing Company was crowned the official non-alcoholic beer partner for more than 100 Live Nation venues and top music festivals like Bonnaroo—tapping into the 70% of concertgoers who say they want more drink options at shows. The NA beer brand completed a $50 million equity financing round led by General Atlantic last year.
Meanwhile, actor Tom Holland and John Herman launched Bero, a premium non-alcoholic beer brand that has found a home at Target and on Amazon since its fall 2024 rollout. Other major retailers have also jumped on board, including Sprouts, Albertsons Vons Pavilion, Gelson’s and select Los Angeles-area Erewhon shops.
Beyond beer, wine is also getting a tipsy-free revamp. Riboli Family Wines is rolling out a non-alcoholic Lemoncello Spritz in response to the sober curious lifestyle and increasingly health-conscious consumers.
Strategic acquisitions are also heating up as brands look to expand their reach in the non-alcoholic space in the name of health and wellness. Last month, MNG Brands acquired Wellbeing Brewing Company, a non-alcoholic beer maker, doubling down on the growing $11 billion NA beverage market. The deal paves the way for a new line of infused drinks, including those with THC, as MNG Brands taps into growing demand for relaxing functional beverages.
