Interactive Strength Inc., makers of leading fitness equipment under Clmbr and digital fitness platform Forme, has secured exclusive distribution in Metropolitan France and French Regions with French training and equipment brand Planet Fitness SAS.
The three-year agreement sees a minimum commitment of 162 Clmbr units, which is projected to generate more than $500,000 in revenue — and comes amid European gyms experiencing record revenues and membership growth.
Interactive Strength had completed its acquisition of the vertical climber brand in February,
In a letter to shareholders, Interactive Strength noted that December has been a strong month for the company, citing its letter of intent to complete a potential acquisition of a profitable equipment business with more than $40 million in revenue.
As for the multi-year deal with Planet Fitness SAS, Interactive Strength says the agreement advances its international expansion strategy and gives it leverage in France and Germany, two of the largest fitness markets.
“Planet Fitness SAS is an outstanding partner for us, and we’re very excited to work with them over the next few years,” the letter stated, adding that the group, founded in 1996 by former Olympic wrestler Christophe Andanson, now serves over 1,000 different European clubs with training services and equipment.
