Spurred by Pilates’ accelerating global demand and consumer interest in low-impact, core-focused workouts, Balanced Body, known internationally for its Pilates equipment and education, has introduced the Business of Pilates Playbook. This free guide aims to help gyms, studios and clubs incorporate reformer Pilates programs into their fitness offerings by providing a clear roadmap to unlock additional revenue streams, foster community and enhance member engagement.
Pilates is riding a new wave of popularity. The Global Wellness Institute reports that the Pilates industry generated over $121 billion in 2022, driven by demand for low-impact workouts. Additionally, Allied Market Research has projected the Pilates market to reach $521.8 million by 2031, growing at a CAGR of 10.5% from 2022 to 2031.
The playbook presents a step-by-step guide to launching reformer Pilates, from strategic planning and space optimization to equipment selection and staff training. It highlights case studies from facilities that have leveraged Pilates to grow their business, including the Thames Club in Berkshire, Ten Health & Fitness in Kings Cross, London, and Third Space in Wimbledon.
Key Features
The playbook includes a studio space planner to help operators visualize and optimize floor layouts for Reformer and mat equipment, a revenue model and ROI tool designed to project potential income and assess various investment scenarios, real-world examples of successful Pilates programs, and in-depth educational resources about instructor training. The guide also shares a success story from Midtown Athletic in Chicago, showcasing how thorough training can help maintain high teaching standards and produce results-driven Reformer Pilates classes.
Balanced Body Founder and CEO Ken Endelman describes the playbook as “more than a guide – it’s a business partner.” He adds that it leverages the company’s decades of experience in facility design, equipment installation and instructor education, enabling operators to make informed decisions that can ultimately enhance their bottom line.
Balanced Body has been active in the Pilates arena for nearly 50 years, offering equipment and education programs worldwide. Fitness operators can download a free digital copy.
