Red Bull signed NWSL rising star Olivia Moultrie to its roster of global athletes
Olivia Moultrie has been breaking barriers in soccer for the majority of her life. At 13 years old, she signed an endorsement deal with Nike, making her the youngest female professional team-sport athlete in U.S. history to sign with the brand. At 15, she filed an antitrust lawsuit against the National Women’s Soccer League (NWSL) that successfully removed the league’s age limit and allowed her to become the youngest player in NWSL history. At 16 years old, Moultrie won an NWSL Championship with the Portland Thorns, and at 17, she was called up to play with the U.S. Women’s National Team.
“If you’re good enough, you’re old enough. I’ve lived by that,” said Moultrie. “It’s always been important for me to fight for equal opportunity, because I feel like that’s what we needed to be able to showcase how amazing female athletes are.”
A New Partnership With Red Bull
Now at 19, Moultrie has just signed a major brand sponsorship deal with Red Bull. Moultrie is joining the brand’s global roster of elite athletes who embody the brand’s passion for “pushing limits and redefining possibilities.” For Red Bull, Moultrie represents the next generation of the sport: bold, fearless, and ready to make an impact both on and off the field.
“I feel like [Red Bull] really embodies the things that I think about in terms of being a professional and just striving for more all the time,” said Moultrie. “From day one with Red Bull, I’ve felt the utmost support. That’s extremely exciting for me because I’m somebody who’s very ambitious and so having a brand that backs me, that’s the best thing.”
As part of her partnership with Red Bull, Moultrie is particularly excited about the opportunity to visit and train at the Red Bull Athlete Performance Centers. The facilities are known for offering Red Bull athletes like Moultrie best-in-class training opportunities, plus access to experts who develop customized exercise programs and strategies for Red Bull’s athletes.
This signing comes as Red Bull continues to deepen its presence in soccer, from ownership of top clubs like RB Leipzig and New York Red Bulls, to athlete partnerships that include NWSL stars Trinity Rodman and Jaedyn Shaw. Red Bull’s signing of Moultrie also comes on the heels of the brand announcing a new partnership with Inter Miami FC.
Brands Are Starting To Invest More In Women’s Sports
For Moultrie, brands specifically investing in women’s sports and athletes just makes sense. “I think it’s good business to invest in women’s sports because we are entertaining and we are incredible athletes,” said Moultrie. “We’ve put the same amount of work into what we do to become what we are. Support us, invest in us, and then just get to watch us do what we’re great at.”
New data suggests that brands are starting to increase sponsorship and marketing spend within the women’s sports space. A report from SponsorUnited, a global sports and entertainment intelligence platform, found that women’s sports sponsorships were up 12% in 2024. EDO, a TV outcomes company, measured that TV advertisers spent $244 million on women’s sports placements in 2024, which is a 139% increase from 2023.
“I think that’s how women’s sports will continue to grow: through equal opportunity,” said Moultrie.
