LOS ANGELES, CALIFORNIA – FEBRUARY 26: A view of an NCAA March Madness logo ahead of a game between … [+]
After the release of the 2025 NCAA Women’s Basketball Tournament bracket on March 16, coaches and fans are closely examining the seeding decisions and their consequences. The frustration arises from how regular-season schedules—particularly in competitive conferences—are assessed for tournament seeding and conference rankings. A more challenging schedule is generally viewed as indicative of a team’s quality and as crucial preparation for the postseason. However, many coaches believe that the current evaluation system does not sufficiently reward programs that consistently put themselves to the test.
What Does a Strong Conference Schedule Mean?
A strong conference schedule involves competing against multiple high-caliber opponents, often assessed by key metrics such as “Quad 1” wins or advanced ratings like NET and KenPom efficiency. In theory, teams that regularly face nationally ranked opponents should have an advantage in both on-court performance and preparedness for the postseason. Such schedules not only test teams physically and mentally but also help build a résumé that ideally leads to higher seeds in the NCAA Tournament.
SALT LAKE CITY, UTAH – MARCH 20: Detail of a basketball on the court as Nevada Wolf Pack practice … [+]
The Ideal Implications
In an ideal system, a tougher schedule would yield several benefits:
1. Enhanced Preparedness: Regularly competing against elite opponents sharpens skills in game management, resilience, and in-game adjustments—qualities that are crucial for a deep tournament run.
2. Rewarding Quality Wins: Victories over highly ranked teams should be valued more significantly. A win against a top-tier opponent is a strong indicator of a team’s potential success, and the selection process should recognize this by assigning higher seeds.
3. Objective Benchmarking: Advanced metrics are designed to account for schedule strength. Ideally, a team’s performance against a challenging slate should enhance its overall ranking and justify a more favourable tournament placement.
What We’re Currently Seeing
Despite these ideals, many prominent programs are facing a disconnect:
Seeding Discrepancies: Coaches from high-profile programs have observed that even with impressive records against quality opponents, their teams sometimes receive lower seeds than expected. This misalignment suggests that the selection process may not fully capture the value of a rigorous schedule.
Conference Seeding Frustrations: The structure of many conferences means that even if teams compete in challenging environments, the overall assessment of their results can be inconsistent. Programs in powerhouse conferences are frequently compared against each other based on win totals and conference records, even when the quality of their opponents varies significantly.
Metric Limitations: While modern tools like NET and KenPom take strength of schedule into account, the actual impact of these metrics is sometimes diminished. Coaches argue that the nuances of a team’s journey—facing and sometimes losing to elite competition—should play a more decisive role in determining tournament seeding.
Real-World Examples: South Carolina, UConn, and USC
These challenges are not merely theoretical. Three prominent programs exemplify the strategic dilemmas and frustrations arising from this disconnect:
GREENVILLE, SOUTH CAROLINA – MARCH 09: The South Carolina Gamecocks celebrate with the trophy after … [+]
South Carolina Gamecocks: As the reigning national champions, South Carolina began the season with high expectations. Their schedule, filled with high-stakes SEC matchups, was designed to defend their title and prepare for another deep tournament run. However, despite achieving quality wins against top-tier SEC opponents and winning the SEC Championship, there is frustration that the current evaluation system may not fully reward their aggressive scheduling.
UConn Huskies: The UConn Huskies are favoured to contend for a championship, with Paige Bueckers playing in her last March Madness. Under veteran coach Geno Auriemma, UConn’s schedule featured challenging matchups intended to test their resilience against the best teams in the nation. Yet, despite their high expectations and solid résumé, there are concerns that the selection process might undervalue their rigorous journey because they are in the Big East Conference, potentially affecting their seeding.
INDIANAPOLIS, INDIANA – MARCH 9: JuJu Watkins #12 of the USC Trojans brings the ball up court during … [+]
USC Trojans: The USC Trojans earned a No. 1 seed in the NCAA Tournament for the second consecutive season. However, Coach Lindsay Gottlieb expressed frustration with the team’s placement as the fourth No. 1 seed, believing their accomplishments warranted a higher position. This seeding places USC on a collision course for a potential rematch against the UConn Huskies in the Elite Eight. With UConn seeded as No. 2 and USC as No. 1 in the Spokane region, only one of these teams is likely to reach the Final Four. This scenario may disappoint fans, as it means two of the biggest names in women’s college basketball—JuJu Watkins and Paige Bueckers—will face off very early in the tournament.
The Strategic Dilemma for Coaches
This reality creates a strategic dilemma:
Scheduling Tough Games: Teams are motivated to schedule tougher opponents to enhance their profile and prepare for March Madness.
Risk of Penalties: However, losses against elite competition can harm a team’s record or seeding, even if those losses are to top-tier opponents.
Many coaches, including those from UConn, South Carolina, and USC, advocate for a system that rewards teams for playing stronger schedules. They are calling for a clearer system that gives more weight to quality wins and criteria that accurately reflect the resilience and skills developed throughout a challenging season.
INDIANAPOLIS, IN – MARCH 11: March Madness tickets are seen on the stage after the Green Bay Phoenix … [+]
Looking Ahead
As discussions about the fairness and transparency of the selection process continue, many in the coaching community are urging a reevaluation of how schedule strength is assessed. Greater consistency in seeding decisions would not only validate the efforts of teams that “embrace the grind” but also enhance the overall credibility of the tournament field.
While the excitement of March Madness is still alive—with its potential for upsets and Cinderella stories—the disconnect between a team’s challenging schedule and its tournament seeding remains a concern. Addressing this gap could lead to more equitable competition and ensure that the true strength of a team—whether it’s UConn’s dominant season, South Carolina’s title defense, or USC’s record-breaking run—is recognized when it matters most.

