iFIT is elevating its personalized fitness platform by partnering with cardio gaming content leader Ergatta, integrating a gamified, immersive virtual racing experience into its NordicTrack and ProForm equipment, giving members a new option beyond classes and instructor-led routines.
The partnership allows iFIT Pro members to race virtually, compete with other athletes, themselves or iFIT trainers and even set pacers to match a target speed. The racing experience begins rolling out to iFIT-enabled treadmills today, with iFIT-enabled rowers following shortly after.
“We’re excited to offer the Ergatta experience to our iFIT athletes,” iFIT chief subscription officer Jeremy McCarty said. “Not only does it provide another way to workout, but brings together the iFIT community for friendly competition. “We share similar values with the Ergatta team: to create immersive workouts that lead toward long-term results. This is the first in a series of new member experiences that we are bringing to the iFIT platform.”
Currently, members can access dozens of workouts ranging from shorter sprints to multi-stage endurance competitions. More will be added each month.
“We’re thrilled to partner with iFIT because we have the same goal: to help people build lasting fitness habits that make them happier and healthier,” Ergatta co-founder and CEO Tom Aulet said. “This also marks an exciting new phase in Ergatta’s business. Think of us as the first AAA fitness game studio. We design and develop interactive gaming content for cardio machines, from rowers to treadmills to bikes. I can’t think of a better launch partner than iFIT.”
iFIT was recognized as one of Athletech News’ Most Innovative Fitness & Wellness Companies of 2025.
