Corporate wellness giant Wellhub (formerly Gympass) has acquired Rome-based Fitprime, which serves over 200 corporate clients with fitness, nutrition and mental health wellness services.
Wellhub has grown to serve three million employees and the deal gives the platform a major presence in Europe at a time when corporate wellness is expected to soar to $104.82 billion by 2030, according to one recent market report.
“We are delighted to welcome Fitprime to the Wellhub team,” Wellhub CEO and co-founder Cesar Carvalho said. “This union represents a significant expansion of our presence in Europe and strengthens our commitment to providing the best wellbeing benefit plans to companies around the world. Fitprime’s impressive network and expertise in the Italian market will be invaluable as we continue to grow and innovate on behalf of our corporate clients, their employees and our wellness partners.”
The corporate wellness leader recently partnered with dance fitness brand Zumba and Nike Studios.
Fitprime co-founder and CEO Matteo Musa said the deal is the perfect opportunity for Fitprime to accelerate its growth and expand its impact.
“Wellhub’s global resources and expertise will enable us to enhance our offerings and provide even more value to our clients,” Musa said. “This will create new opportunities for us to further solidify our position as a leader in the Italian wellness market.”
As consumers place greater emphasis on health and wellness, it has evolved into an employee expectation. Corporate wellness advocates highlight such programs as retention drivers and opportunities to boost productivity and engagement while lowering absenteeism.
