Interactive Strength, which owns Clmbr, Forme and Forme Golf, has made a play to acquire a connected fitness and equipment company that generated over $15 million in revenue in 2024.
The company’s name has not been disclosed, but Interactive Strength confirms it first started speaking with the CEO of the acquisition target at last year’s HFA Show (then IHRSA).
The news of the potential transaction comes on the heels of Interactive Strength’s recent announcement that it is acquiring the German-connected fitness and equipment company Sportstech, known for products like the sBike Lite, sWalk Treadmill and sTread Fold. The deal is expected to close in early April.
Interactive Strength says it has signed a non-binding letter of intent and exclusivity agreement with the target, with the deal expected to close as soon as the end of this month. In a note to shareholders, Interactive Strength confirmed the transaction would be an all-stock deal with a long-term lock-up.
It also provided some clues about the company it aims to acquire, noting that it has built a scaled business, is a leader in its field, has a proven operating record of more than ten years, has achieved profitability and offers “absolutely terrific products” that complement its existing brands.
“We expect this effort will add more than $15M+ to TRNR’s pro forma top line, over and above the $50M+ in pro forma revenue we expect for 2025 once Sportstech is included into our financials,” Interactive Strength shared in its note. “This is terrific validation for our strategy as well as our execution.”
