Global boutique fitness brand Barry’s has partnered with consumer loyalty and rewards program Bilt, which will provide several perks for Bilt members, such as complimentary shakes from Barry’s Fuel Bar after class and the ability to earn and redeem Bilt points for free Barry’s classes.
The partnership kicks off today, so Bilt members can book one of Barry’s signature group fitness classes—like Run X Life, Ride X Life and Lift—on the Bilt app and begin earning incentives.
“Innovation is at the heart of our brand, and we’re always looking for new ways to enhance the experience for our clients,” Barry’s global co-CEO Joey Gonzalez said. “Our partnership with Bilt is a perfect example of that, offering Bilt Members the exciting opportunity to turn their rent payments into points that can be used for Barry’s classes. This collaboration will not only reward our clients but also help us expand our community in a whole new way.”
Beginning next month, Bilt members can access Rent Day classes at Barry’s NoHo and Brooklyn Heights studios to take advantage of complimentary classes on the first of every month via Bilt’s app. A broader Rent Day rollout for the rest of Barry’s nationwide studios will occur this spring.
“We couldn’t be more excited to welcome Barry’s as our latest fitness partner for Bilt Members,” Bilt CEO and founder Ankur Jain said. “We’re always listening to how our members want to be rewarded and teaming up with Barry’s was a natural fit as we continue to grow this offering.” According to Bilt’s website, other fitness partners include CorePower Yoga, SoulCycle, Y7 (a yoga brand recently acquired by FitLab), Pure Barre, Rumble Boxing, BFT, CycleBar and Yoga Six.
Earlier this year, Barry’s—which saw more than seven million visits in 2024 across its 89 global locations—secured a strategic investment from Princeton Equity Group, a firm focused on backing and scaling franchisors and multi-location businesses. The capital, Barry’s says, will fuel the expansion of its signature red-lit, full-body workout into new communities while supporting its growth and consolidation in the U.K. and Canadian markets.
