Kim Kardashian’s Skims, the famed shapewear and loungewear brand with a $4 billion valuation, is teaming up with Nike to introduce NikeSkims to women athletes, offering a line of training apparel, footwear and accessories.
The iconic activewear and footwear brand says the launch of NikeSkims builds on its dedication to growing its women’s business, which it showcased in “So Win,” its recent Super Bowl LIX ad featuring athletes Jordan Chiles, Caitlin Clark, Sha’Carri Richardson, A’ja Wilson and Sophia Wilson.
Nike’s deal with Kardashian could help revive its slumping sales and follows Nike CEO Elliot Hill’s appointment last October. A former Nike executive, Hill was brought in to turn the company around, succeeding former CEO John Donahoe. Shares of Nike have already risen following the NikeSkims announcement.
“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSkims,” said Heidi O’Neill, president of consumer, product and brand at Nike Inc. “This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.”
The two powerhouse brands emphasize a joint message: “If you have a body, you are an athlete,” reinforcing NikeSkims’ appeal to female consumers of all shapes and sizes. The new line is expected to feature functional, flattering pieces designed for both training and everyday wear, available in extended sizing.
“Nike and Skims share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” Skims co-founder and chief creative officer Kim Kardashian said. “This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body.Every single detail has been obsessed over and carefully considered.”
NikeSkims will debut in the U.S. at select retailers and online this spring, with a global rollout planned for 2026.
