Shed, a health and wellness brand centered on nutrition products, health coaching and weight loss medication, has a clear vision for the future of whey: Clear Protein Hydration.
An alternative to traditional protein shakes, which some find difficult to digest, Shed’s new Clear Protein Hydration line comes in three sugar-free flavors—Blue Razz, Peach Mango and Coconut Lime—offering hydration benefits along with 15 grams of protein per drink.
The product may also appeal to GLP-1 users looking to support appetite management and hydration.
Clear protein drinks have gained traction on TikTok, where young wellness consumers and influencers are swapping thick, creamy shakes for a lighter, more refreshing option.
According to a market research report from Grand View Research, the global clear whey protein market size is expected to expand at a compounded annual growth rate of 6.7% to 2030, fueled by health and fitness-minded consumers and the growing awareness of protein consumption.
Last year, several brands entered the clear game: Ascent Protein with Clear Whey Protein Isolate in two flavors: Pineapple Coconut and Orange Mango, each with 20 grams of protein, and as well as Gramms, a new clear whey isolate brand in fun flavors and single-serving packets for those on-the-go. 1Up Nutrition also sells clear protein isolate products in flavors such as Rocket Pop, Lemon Italian Ice (a best-seller), Peach Rings and more.
