US Sports Camps (USSC), the largest provider of all-girls sports camps and a licensed operator of Nike Sports Camps has kicked off an initiative celebrating female athletes of all ages through March 31.
The campaign—Girls Are the Future of Sports—aims to empower young female athletes and future champions through a series of inspiring and personal stories shared via video and social media.
The move comes amid significant growth potential in women’s sports, with Deloitte forecasting rising awareness and demand this year and beyond. In a recent report, the firm noted that fans of women’s sports are 54% more aware of sponsors and 45% more inclined to consider or purchase from sponsor brands.
“This initiative is about more than just celebrating female athletes – it’s about empowering girls to believe in themselves and reach their fullest potential,” three-time Olympian and Olympic gold medalist Michelle Carter said. “Through sports, they not only learn valuable skills but also gain confidence, leadership, and the mindset of a champion. I’m excited to be part of a movement that’s helping to shape the next generation of strong, resilient, and successful women in sports.”
Carter, known as “The Shot Diva” for her shot put expertise, is an ambassador for the Girls Are the Future of Sports campaign and the founder of the You Throw Girl Sports Confidence Camp in partnership with U.S. Sports Camps. She will be among several leaders featured in the campaign’s new spotlight series, which includes interviews with female camp directors and staff.
The California-headquartered USSC has over 600 all-girls camps available for young female athletes.
“Connecting girls with opportunities to participate in sports is a priority for US Sports Camps,” USSC chief operating officer Siera Love said. “We believe girls are key to the future of sports and proudly support them with the resources they need to grow their love of sport and succeed. I’ve seen how sports can transform lives, opening doors for girls and building leadership skills and confidence that have been vital to my own success. We are excited to continue creating as many opportunities as possible for girls to grow in confidence, develop their skills and learn how to be great teammates and leaders.”
There’s been a wave of momentum propelling women’s and youth sports lately.
Last November, professional women’s indoor volleyball league League One Volleyball (LOVB) secured $100 million in new funding ahead of its Pro season, led by women-founded private equity firm Atwater Capital, bringing its total raise to $160 million.
In 2024, LOVB doubled its youth programs, expanding to 58 clubs across 26 states and providing athletes with nearly $750,000 in financial aid through the LOVB Foundation.
Athletic training franchise D1 Training has also been steadily growing its brand across the U.S., partnering with NFL players/brothers Sammy and Jaylen Watkins and former New Orleans Saints tight end Josh Hill. The franchise, which serves young athletes and adults, recently acquired Strive Village, a chain of private training facilities in the Chicago area, and hired former F45 executive Elliot Capner.
Meanwhile, Falcons quarterback Kirk Cousins partnered with ETS Performance, a youth sports performance training center, launching two new facilities in Michigan as a hub for athletes aged 8 to 18.
