Women-owned and operated boutique fitness and wellness brand Barre3 has reached a new milestone: 200 open and in-development studios.
Headquartered in Portland, Oregon, Barre3 has expanded to 41 states since its launch 16 years ago, serving 5 million fitness enthusiasts through its in-person boutique fitness experience and online workout platform launched in 2011—ahead of the curve.
At the helm of Barre3 is CEO and co-founder Sadie Lincoln, who was recognized last year as Entrepreneur of the Year by Ernst & Young Mountain West and named to the Forbes 50 Over 50 list. She was once invited to the White House by Dr. Jill Biden in recognition of Barre3’s commitment to women’s health awareness.
“I am honored to represent over 200 studios, all owned and operated by purpose-driven women,” Lincoln said. “As a company of women owners, we are dedicated to creating spaces where each individual knows and trusts we will meet them at each inflection point in their lives, like childbirth, a new career, or entering menopause, when being strong matters most. We are all a part of something bigger than a workout. Together, we are redefining success in fitness.”
The in-person Barre3 experience offers a whole-body signature class that combines strength, cardio and mindfulness, a strength-focused class, a cardio class for aerobic fitness, and a mindful flow class for mobility, stability and active recovery.
Its online program features over 2,400 workouts and content focused on sleep health and pre-and postnatal fitness. The brand has also expanded its reach by hosting women’s retreats and forming partnerships with human performance wearable brand Whoop and activewear company Beyond Yoga.
Looking ahead, the boutique fitness leader shares that further international expansion is on the horizon, along with growth strategies such as acquisitions and studio conversions.
Last fall, Barre3 announced it would transition three Barre Centric studios, a New York-based barre brand, adding it under its banner. The deal saw all Barre Centric studios signing franchise agreements with Barre3 and converting their locations.
“While none of our 200 Barre3 owners are exactly alike, they all share one common trait: the Barre3 class has profoundly impacted their lives,” Barre3 franchise manager Rachel Intile said. “This deep connection to the class and our mission, along with their generous spirit and business acumen, drives them to bring Barre3 to their local communities. As we look to the future, I am even more motivated to see Barre3 reach its highest potential.”
