Orangetheory Fitness is enhancing select studios with medical-grade air purifiers following a partnership with Molekule, an air purification technology company.
The announcement comes as Lauren Cody settles into her role this week as Orangetheory’s new brand president and the group fitness franchise embarks on a renewed brand strategy spanning marketing and digital experience as well as in-studio updates.
The move to incorporate the new devices may resonate well with Gen Z and millennials, who show strong interest in health-supporting environments as well as holistic wellness enthusiasts driving the global wellness real estate market in part for their appreciation (and expectation) of advanced air and water purification systems.
Orangetheory says it selected Molekule for its FDA-cleared and science-backed PECO-HEPA technology and will equip studios with Molekule Air Pro and Air Mini+ purifiers.
“Choosing Molekule was a deliberate decision after careful consideration of the best solutions available,” said Rory Ellis, Orangetheory vice president of innovation and design. “By incorporating this advanced air purification technology, we’re reinforcing our commitment to providing the highest standards of wellness and safety in our studios, all while continuing to push the boundaries of health-focused innovation.”
While the Molekule Air Pro is suited to purify large areas up to 1,000+ square feet, the Air Mini+ is ideal for shared spaces and vestibules, such as a front desk area.
“At Molekule, we’re dedicated to changing the world from the indoors out, and this collaboration with Orangetheory Fitness is a significant step in that journey,” said Molekule CEO Jason DiBona. “By bringing our PECO-HEPA technology into fitness studios, we’re enhancing the workout experience and contributing to the overall well-being of everyone who steps into these spaces. This partnership is a natural extension of our vision to improve indoor air quality wherever people live, work, and now, work out.”
